Google Analytics for Beginners
Learn the core principles of digital analytics including how to create a Google Analytics account, collect data, and navigate reports.
- Take lessons from Google measurement experts
- Join the Google Analytics learning community
- Test your knowledge
Introducing Google Analytics
- Why digital analytics?
- How Google Analytics works
- Google Analytics setup
- How to set up views with filters
The Google Analytics layout
- Understanding full reports
- How to set up dashboards and shortcuts
- Audience Reports
- Acquisition Reports
- Behavior Reports
Basic Campaign and Conversion Tracking
- Measuring Custom Campaigns
- Tracking campaigns with the URL Builder
- Using Goals to measure business objectives
- Measuring AdWords campaigns
- Course review and next steps
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