Site Promotion Once the helpful resources have been created you can begin the promotion process. This is what most people think SEO, or Search Engine Optimization, is all about.
There is this weird misconception that we know some form of magic or voodoo and can do a “trick” to make your website rank at the top of Google. This process takes the longest of all the phases. For most companies, this process takes around 6 months. It involves getting backlinks, creating web 2.0 accounts, promoting YouTube videos, writing press releases and doing this over and over and over again for nearly every keyword you want to rank for.
Not only that, Google is constantly changing their algorithm that decides who is going to rank at the top and they keep this very secret. They will change things up and then it’s up to us to do research and find out what Google wants and how to do things the best way possible.